Services>Better Stands

Better Stands — Sustainability Framework

Pioneering eco-friendly and circular exhibition standards.

A global sustainability initiative under Net Zero Carbon Events (NZCE) promoting reusable exhibition stands. We provide a consistent assessment framework based on stand reusability and circularity — adopted by organisers, venues, service providers, and exhibitors worldwide.

Request an assessment

Core Initiative

What is Better Stands?

Global Initiative

A global sustainability initiative under Net Zero Carbon Events (NZCE) promoting reusable exhibition stands across the events industry.

Assessment Framework

Provides a consistent assessment framework (Bronze / Silver / Gold) based on stand reusability and circularity principles.

Industry-Wide Adoption

Adopted by organisers, venues, service providers, and exhibitors worldwide to drive sustainable exhibition practices.

B4G Global Advantage

Our Role as Registered Assessors

Registered Assessors

Registered Assessors for Better Stands — we conduct professional stand assessments at events across India, UAE, UK, and Europe.

NZCE Certified Team

All our team members are certified by NZCE for Better Stands assessments, ensuring consistent and credible evaluations.

Steering Committee

BEST B4-Global representative on the steering committee and chair of the assessor group, shaping the future of sustainable exhibition standards.

Assessment Metrics

The 10-Point Assessment Framework

Stands are assessed across 10 categories with Bronze, Silver, and Gold tiers.

Stand Structure & Walls

Structure or framework of the stand, walls, panels for meeting rooms, backdrop

Platform or Raised Flooring

Structure of flooring (excluding surface covering)

Furniture & Equipment

Showcases, counters, chairs, tables, sofa, coffee table, flyer stand, LED walls, TV, AV equipment

Lighting

All kinds of lighting in the stand and within showcases

Fascia & Overhead Signage

Overhead signage or branding, fascia, company logo on top of the stand structure

Rigged Structure

Any rigged structure including lighting gantries or other structural elements

Ceiling

Any form of ceiling e.g. fabric ceilings, solid ceilings for lighting or stand support

Display Facilities

Built-in or detachable product display cabinets, lightboxes etc.

Floor Covering

Carpet, floor tiles, HDF coverings, lino etc.

Graphics & Decorative Items

Stand graphics that are wall-mounted or floor-standing and any other decorative items

Reusability Levels

Bronze, Silver & Gold Tiers

Bronze

Items 1-4 must be reused. Focus on core structural elements and lighting.

Silver

Items 1-4 plus items 5-8 must be reused. Extends to signage, rigging, ceiling, and displays.

Gold

All 10 items must be reused or recycled/repurposed. Complete circular stand build.

Environmental Impact

Why It Matters

Reduce Waste & Carbon

Drives reusable, circular exhibition builds — reducing waste and carbon impact across the events industry.

Industry Collaboration

Encourages collaboration between organisers, service providers, venues, and exhibitors for a sustainable future.

Sustainable Ecosystems

Supports NZCE's mission to create sustainable, resilient event ecosystems worldwide.

Ready to get your stand assessed?

Fully aligned with NZCE Better Stands

B4G Global Management Services and BEST are fully registered with Better Stands by NZCE. Our registered assessors are ready to assess any design against the 10-point framework.

info@b4g.group Request a stand assessment

B4G Group Offerings